Insert Media
Insert media offers advertisers the unique opportunity to partner with other non-competitive merchants in delivering their advertising message to consumers.
Package inserts are a form of insert media in which pre-printed inserts are hand-dropped or collated into outgoing merchandise shipments to customers.
Key benefits:
- Reaches “hotline” buyers
- Creates an implied endorsement from the distributor
- Generates high open rates
- Yields fully measurable results
Additional forms of insert media:
- Ride-alongs
- Catalog blow-ins
- Statements
- Cooperative mailings
- Shared mail
- Card decks
Print Media
Print media enables advertisers to purchase space in a variety of publications and communicate their message to consumers through the use of printed advertisements.
Magazine on-page is a classic form of print media in which advertisements are printed directly on the pages of a publication during production.
Key benefits:
- Reaches a targeted demographic
- Editorial content drives high reader engagement
- Extensive pass-along readership increases impressions
Additional forms of print media:
- Magazine bind-ins
- Free standing inserts (FSIs)
- Newspaper supplements
- Newspaper run of press
We’d love to tell you more. Please contact PlusMedia to request a complimentary campaign recommendation.